About Me

Who am I?

I am an advocate of change, a blogger, a marketeer, a technologist, a sports addict,  ASU alum, eyes on the future,  head in the clouds kind of guy who works for EMC.

**At a deeper level, I help people. I live to learn. I love people who tell me I can’t do things (equally love to prove those people wrong with an introverted “How does this taste?”). I welcome thrive on change. I care. **

Why am I here?

Within technology, and across manufacturers, topics can become, shall we say, “in the weeds”. As much as we need to know the bits and bytes, speeds and feeds, performance and reliability, so much of it gets skipped by the reader or listener. Not because it’s not valuable, but because it’s not engaging and entertaining. In a way, I feel all information could/should be given in a manner in which we don’t have rub our eyes, take a breather, or look up definitions or Wiki for assistance. Too often, I have been left with the thoughts “So what?”, “Who cares?”, and “Why does this matter to me?”.

I bring it up a level. I take hot topics around technology, social media, and other headlines and relate them to everyday life. I explain why things matter and who it matters to. I keep it simple, I provoke thought, and (hopefully) inspire change.

What makes me tick?

“Perception vs. Reality”-If I biked a mile every time I heard this phrase, I’d be Lance Armstrong’s mentor, and in impeccable shape! I cringe whenever I hear it. Not because it doesn’t fit the context of the particular conversation, or because how often I run into it, but because of the lack of effort some people make in actually understanding roots underneath the perception.

However, as ambiguous as the phrase is, and as exasperating it is to narrow down the ACTUAL meaning behind who ever said it first (after 5 minutes on good ol’ Google, I gave up trying…), I live by my perceived definition of it:

“If you want something bad enough, you’ll find a way to make it happen”

To this day, I do not remember where I got the phrase from. In fact, I’m not quite sure I didn’t just make it up, and then take it to heart for my own motivation. In a fork-in-the-road moment I had years ago, I took some time and asked myself why and how I let my perception overpower what I wanted my reality to be. For me, internalizing this message, and using it to change my life in SEVERAL aspects, is what has shaped me into who I am today. Since then my attitude, motivations, relationships, education, work-experiences, successes and failures have all been changed for the better.

This is what I want my brand to be. This is who I am. Who are you?

If I intrigue you, don’t hesitate to follow me:



2 thoughts on “About Me

  1. i love your writings or should i say rantings.truly,they instill thought beyond average thought,”a where have i placed myself in these same life predicaments sort of mind set”.where do your words come from? keep on!!

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