Axe 3-in-1: The Shower Experience Virtualized


Thank you Axe, for you have confirmed many things for us…

1.) A shower can now be completed in less than 5 minutes

2.) Virtualization does in fact work wonders

3.) Tech is always on my mind

For those of you in the tech industry, you’re probably more than informed on both the definition and value of “virtualization” within your company, and you may skip to “Paragraph #4”. For those who are not in the former, or are not well versed in the latter, I’ve got your back.

Wiki’s quick take on Virtualization: In computing, refers the act of creating a virtual (rather than actual) version of something, including but not limited to a virtual hardware platform, operating system (OS), storage device, or network resources.

Here’s the skinny for those who understand none of the above: Companies of all sizes in all industries are creating more and more data every year, and are continuously looking for more efficient ways to store and manage it. Companies deploy servers to essentially “serve” the different applications that a company uses. Think Excel, Word, Exchange, SQL, or any other app that you use regularly… Old school management and methodology for these applications is to put one application on one server (along with all of the data that is created on that one application). Unfortunately, that methodology is expensive, unreliable, inefficient. Virtualization was born (shout out to VMWare!). With it, companies are able to pack more resources into their technology environment, while at the same time consolidate and maximize their resources more efficiently, increase flexibility and availability, and gain much easier management of their precious data.

axePARAGRAPH #4 In layman’s terms, instead of bringing an entire stack of CD’s with you wherever you go, you now have an iPhone/iPod. Instead of having three separate bottles for shampoo, conditioner, and soap, Axe has brought us the 3-in-1 combo. It is indeed “Total Fresh”.

Virtualization has revolutionized the tech industry, but it’s ideology has a vastly larger reach.

…Do more with less…




EMC’s leading share of global disk storage is now up to 34.2%. IBM, NTAP, and Hitachi (ranked second, third, and fourth, respectively) combine for 33.5% market share.


A recent article published yesterday by “The Register” highlights EMC’s ever-growing footprint in data centers globally. In our ever-changing climate, customers want choice. As a consumer, we want customization. We want purpose-built. We want the “fit-like-a-glove” feeling when we purchase. Instead of forming our strategy to fit a particular vendor, we now have the luxury and the desire to have vendors form to our needs.

At EMC, our modular approach to IT allows for a custom-fit strategy for your data center. From VNX to VMAX, Isilon to Data Domain, you’ve continued to vote for EMC with your wallets. And we thank you! Our attention is entirely yours.

Unsure of EMC World 2013!?


For those of you who are on the fence about EMC World 2K13, this one’s for you! Hope we see you there!


Investing in your Brand



You’re an individual, a business, a family, an organization, a human. In the many roles you play in this world, you are constantly weighing the options for investments from all different angles.

Should you invest your time at the gym for the payoff of health and wellness? Are you going to invest your hard earned dollar in education for the payoff of future success in the real world for yourself or your loved ones? Are you investing in your employees to provide your company countless competitive advantages? Are you investing in technologies to better your quality of life?

Investments come with risk, and if done right, often come with a heavily outweighing reward. For EMC, investing is what has changed us from a storage company focused solely on enterprise business, to the data center company that has products and solutions for almost every technology challenge that consumers face. By investing in our people, we are able to help bring products, strategies, and ideologies to the market faster than our competition. By investing  countless millions in R&D, we are able to produce best in class functionality. By investing in other leading companies in their fields (i.e. VMWare, RSA, Data Domain, Avamar, Mozy, Syncplicity, etc…), we are able to bring more value to more customers around more initiatives and challenges than any of our competition.

So, looking at your investments possibilities, why you choose to partake or not is entirely up to you. But doing so, think about the brand you want to leave behind. Think of the effects your organization has on others. Think about the reward and the endless possibilities.

Remember Them? EMC Shakes Things Up Once Again!

Just when you thought EMC was sitting pretty, they went out and shook up the industry once again. Since the acquisition of VMware, EMC has taken it’s leadership in the data center storage space to new heights. With it’s acquisitions of RSA, Data Domain, Avamar, Greenplum, Isilon (I can go on if you’d like…), EMC has expanded it’s portfolio for it’s customers.

However, what makes these acquisitions special is the way they’ve intertwined the visions and successes of these companies with EMC. What made these companies special and the leader in their space has not changed since they’ve been brought underneath the EMC Umbrella. In fact, it’s been enhanced by the EMC brand and what it represents. Integration, leadership, innovation, and change is what makes a company thrive and lead from the front.

This formula was just exemplified again with EMC’s recent shakeup announcement.

Tech Crunch take

ZDNET’s take

EWeek’s take

Change is good. Change for the better is great. For EMC and VMware, this change is special.

The Shopper, the Sport, and The Twilight Zone…and VSPEX!? (Part III of III)

We purchase to make our lives easier and more enjoyable. We purchase so others can be happy. We purchase to stay ahead of our competition. Within the corporate world, it doesn’t change much. Initiatives surrounding business agility, efficiency, and simplicity have become top priority to the majority of companies worldwide. Within IT, companies of all sizes turn to security, storage consolidation, virtualization, backup, and disaster recovery to meet these business initiatives.

With the complexities of these technologies and strategies at an all-time high, we turn to manufacturers and resellers to provide them with the best fit solution for their needs.

But who actually owns responsibility to find the best fit? Quite simply, if we (consumers) want a strategy implemented, we must purchase strategically. As obvious as this seems, very few companies live by this. We bluff, hide, lie, and disregard all kinds of information that if used and explained correctly, would make our experience and decisions much easier, and the process much more streamlined.

The canyon between the buyer and seller is much wider than it needs to be. In order to close this gap, instead of simply asking for a product under $X, that would fit for Y, why not divulge what our current challenges and goals are, and then ask for the best referenced solution to support them?

In the realm of IT, value is key. Not only are companies searching for the best product, but they are looking for the most features and flexibility, along with support to help with implementation and troubleshooting. Price is important, but not as much as value when the bloodline of the business (its information) is at stake. The partners your business aligns with, and the technology you choose to fit your business needs, are most important.

Today (quite literally), you’re seeing the importance of value and relationships addressed with EMC’s announcement of VSPEX. Leaders in the industry including Cisco, Microsoft, VMWare, Intel, Dell and HP (crazy, right!?), Brocade, and Citrix have all come together with EMC to deliver guaranteed interoperability and integration throughout the data center. With this pre-packaged out-of-the-box solution, networking, storage, virtualization, and support initiatives are all solved with the best technologies in the industry.

So what does this mean for customers, partners, and the manufacturer? Today, businesses are yearning for value. They are constantly looking for strategies to provide less risk and less complexity, more agility and more flexibility. The VSPEX is just that. VSPEX provides any organization the opportunity to develop relationships with the worldwide leaders in IT to help springboard its business initiatives to efficient resolution.

Sir Chuck and the Madness, and then Sum

Well it’s Monday. St. Paddy’s is officially in the dust, my March Madness bracket couldn’t be any more kaput, and Apple surprised again with record breaking sales and dividends. Yes, I said dividends! The Mayans may be right! However, the rollercoaster of emotions I experienced this weekend were catapulted into space by good ol’ Sir Charles Barkley, a.k.a. Chuck, and EMC.

Seeing Chuck slaughter IT lingo and watching EMC/VMware on TV in the middle of March Madness was outrageously hilarious, yet surprisingly appropriate. In a day where literally ALL consumer technology is built to make our lives easier and more streamlined, the TV spot with CDW oversimplified why certain technology providers are doing better today than others.

What do Amazon, Google, Apple, Cisco, and VMware all have in common besides ungodly profits, skyrocketing stock prices, and consistently topping the technology charts?

SURVEY SAYS: They make our lives easy.

You can buy anything legal from Amazon. Google has actually become a verb. Apple is now larger than the entire US Retail Sector. Cisco is unifying and transforming lives. VMware has completely flipped an entire industry.

So I think back to that CDW/EMC/VMware commercial. All parties are incredibly large and successful, but to bring them together for a common initiative is a much larger beast. To me, the whole is not equal to the sum of its parts. It’s bigger. Apple and EMC came together to make iTunes flourish, EMC, VMware and Cisco coexist to make IT flourish. Being a leader in an industry is not just about making the best products or having the most customers or taking share, it’s about taking your product or service, and combining it with another to transcend generations and fill the gaps that we did not know existed.

This same idea holds true for the individual. So, who are we working with?