Axe 3-in-1: The Shower Experience Virtualized


Thank you Axe, for you have confirmed many things for us…

1.) A shower can now be completed in less than 5 minutes

2.) Virtualization does in fact work wonders

3.) Tech is always on my mind

For those of you in the tech industry, you’re probably more than informed on both the definition and value of “virtualization” within your company, and you may skip to “Paragraph #4”. For those who are not in the former, or are not well versed in the latter, I’ve got your back.

Wiki’s quick take on Virtualization: In computing, refers the act of creating a virtual (rather than actual) version of something, including but not limited to a virtual hardware platform, operating system (OS), storage device, or network resources.

Here’s the skinny for those who understand none of the above: Companies of all sizes in all industries are creating more and more data every year, and are continuously looking for more efficient ways to store and manage it. Companies deploy servers to essentially “serve” the different applications that a company uses. Think Excel, Word, Exchange, SQL, or any other app that you use regularly… Old school management and methodology for these applications is to put one application on one server (along with all of the data that is created on that one application). Unfortunately, that methodology is expensive, unreliable, inefficient. Virtualization was born (shout out to VMWare!). With it, companies are able to pack more resources into their technology environment, while at the same time consolidate and maximize their resources more efficiently, increase flexibility and availability, and gain much easier management of their precious data.

axePARAGRAPH #4 In layman’s terms, instead of bringing an entire stack of CD’s with you wherever you go, you now have an iPhone/iPod. Instead of having three separate bottles for shampoo, conditioner, and soap, Axe has brought us the 3-in-1 combo. It is indeed “Total Fresh”.

Virtualization has revolutionized the tech industry, but it’s ideology has a vastly larger reach.

…Do more with less…


Strategy Before Execution (Part I)

cloudyWhile leaving the gym recently, I noticed an advertisement they had up for the *insert description here* public to take notice to. It simply said, “Goals Are Just Ideas Without a Plan”.

Thank you Boston Sports Club

After thinking about it for a bit, I realized how true, and how insightful this actually was. Furthermore, I realized how much we as a general public breeze through our lives spewing our goals. Family, career, education, exercise, are just a few of the arenas we (should) constantly set personal goals for.

Too often we catch ourselves aspiring to reach goals, without actually thinking/knowing/planning on what it will take to achieve them. Lacking direction, lacking a “reverse timeline”, if you will. For those who are unfamiliar with this concept, it’s pretty simple. You take what your final goal is, then go backwards noting the individual steps it will take for you to get there, starting at the finish, and ending at the start.

The reverse timeline is what created my wake-up alarm setting…And the ability to hit the ten minute snooze button only once…Never more.

So, as a challenge to you (and to myself for that matter), think about something you want to achieve. From there, list out all of the things that have to happen, and how long each will take to accomplish. Not only will this provide you with your action plan, but it will give you an accurate timeline as well.

One of the things I’ve realized in my current role within EMC is how important these reverse timelines are. Often times, businesses have incredible goals but do not understand the necessary tasks at hand in order to achieve their goals. Goals such as cloud, virtualization, and disaster recovery are hefty projects, and our customers are going through these journeys at a blazing (and successful) pace. Not because they have a larger budget than others, not because it’s easier for them, but because we’ve worked as a team to strategize a reverse timeline. They know what they want, and they now know what they need in order to make it happen.

Here at EMC, our reverse timeline is simple, and is why I believe we and our customers have been able to achieve our goals together.

“Strategy Before Execution”

So tell me, what’s your goal?

You ready to talk?


To be continued…

The Shopper, the Sport, and The Twilight Zone…and VSPEX!? (Part III of III)

We purchase to make our lives easier and more enjoyable. We purchase so others can be happy. We purchase to stay ahead of our competition. Within the corporate world, it doesn’t change much. Initiatives surrounding business agility, efficiency, and simplicity have become top priority to the majority of companies worldwide. Within IT, companies of all sizes turn to security, storage consolidation, virtualization, backup, and disaster recovery to meet these business initiatives.

With the complexities of these technologies and strategies at an all-time high, we turn to manufacturers and resellers to provide them with the best fit solution for their needs.

But who actually owns responsibility to find the best fit? Quite simply, if we (consumers) want a strategy implemented, we must purchase strategically. As obvious as this seems, very few companies live by this. We bluff, hide, lie, and disregard all kinds of information that if used and explained correctly, would make our experience and decisions much easier, and the process much more streamlined.

The canyon between the buyer and seller is much wider than it needs to be. In order to close this gap, instead of simply asking for a product under $X, that would fit for Y, why not divulge what our current challenges and goals are, and then ask for the best referenced solution to support them?

In the realm of IT, value is key. Not only are companies searching for the best product, but they are looking for the most features and flexibility, along with support to help with implementation and troubleshooting. Price is important, but not as much as value when the bloodline of the business (its information) is at stake. The partners your business aligns with, and the technology you choose to fit your business needs, are most important.

Today (quite literally), you’re seeing the importance of value and relationships addressed with EMC’s announcement of VSPEX. Leaders in the industry including Cisco, Microsoft, VMWare, Intel, Dell and HP (crazy, right!?), Brocade, and Citrix have all come together with EMC to deliver guaranteed interoperability and integration throughout the data center. With this pre-packaged out-of-the-box solution, networking, storage, virtualization, and support initiatives are all solved with the best technologies in the industry.

So what does this mean for customers, partners, and the manufacturer? Today, businesses are yearning for value. They are constantly looking for strategies to provide less risk and less complexity, more agility and more flexibility. The VSPEX is just that. VSPEX provides any organization the opportunity to develop relationships with the worldwide leaders in IT to help springboard its business initiatives to efficient resolution.

“Rip and Replace”- The Consumer/Manufacturer Battle Royale

What makes the greatest companies in the world so prodigious? Why do consumers line up days or even weeks before a release just to spend their money? What is it that keeps the prospecting and existing customers begging for something “harder, better, faster, stronger”?

As much as Daft Punk and Kanye West would like to take credit, there is a much larger culprit that is helping the common folk gladly fork out their change. As I sat down at my computer watching the release of “The New iPad” (which btw, WHY would Apple call it that!? What happens next year when the new-er iPad comes out? Mass confusion and frustration will soon circumvent the globe.), I immediately thought about the reasons why people would purchase one. It’s better, faster, stronger, prettier, and it’s Apple, and therefore people are going to buy.

The New iPad is just a microcosm of the idea of what I’ve come to learn as “Rip and Replace”. From tablets and televisions, phones and computers, to automobiles and storage arrays, rip and replace is everywhere, and we love to hate it. Nonetheless, are we ever going to ask Apple to stop innovating? Are we going to ask EMC or VMware to stop innovating? Are we going to ask Audi to stop improving their already stellar cars?

As much as we dislike spending money on technology that at one time did all we needed it to do, innovation from these market leaders are what push the boundaries of technology, and helps us streamline all avenues of our hustle and bustle lives.