The Exponent and The Vatican. Who Cares?


According to a recent article published by IDC, “From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020). From now until 2020, the digital universe will about double every two years.”

Wow. Big numbers, huh? As astonishing as this data growth is, information is meaningless without a purpose. For example, the Vatican has recently added 2.8 petabytes of storage. So…who cares?

What is the purpose of this data growth? A recent press release highlights the Vatican’s vision to digitize its entire catalog of historic manuscripts. Their goal is to digitally preserve some of the world’s most historic and delicate texts that are currently vulnerable to deterioration and decay. Thus, ensuring that the accumulated knowledge of generations is freely available for future study.

So who cares? I definitely do!

What does the data you create actually do for you? It’s definitely doing wonders for me!

To be continued…


Throwback Thursdays: The Evolution of Storage


Throwback Thursdays: The Evolution of Storage

EMC Atmos and Panzura- Tag Teaming the Cloud for HR

A recent article in SearchCloudStorage highlighted just another example of how EMC customers are able to utilize our breadth of best-in-class solutions and strategic partners in order to realize a strategy that would “fit like a glove”. Below is the full article that describes Healthcare Realty Trust’s (HR) task at hand, how they chose their solutions, and the benefits it brought to their multi-site organization.

Utilizing EMC Atmos and Panzura, HR is now able to make the user experience from the remote office the same as the experience in the corporate office, which was a mandate when the initiative was created. In doing so, users are able to access information quicker, HR is able to store less data, and increase overall availability for their 28 healthcare sites.

In the end, as quoted in the article, Robert Dillard, Associate Vice President for Technology Services at HR gave a very simple justification for the initiative:

“We were looking at user productivity,” he said. “The company looked at this as a soft cost. We don’t use technology as the driving force. It’s the business need that matters.”

The full article is below:

Real estate firm trusts cloud-based NAS in data center, remote offices.

IDC names EMC #1 for Oracle (Page 13)

One more trophy for the shelf! But since the VNX/VNXe was built from the ground up with customers desires in mind, should we be all that surprised?

EMC- The Successful Art of Listening

If you’re not first, you’re last! In a recent study in eweek done by IDC, the leading external disk market belongs to EMCand it’s not even close.

1.) EMC- 30.4% Market Share

2.) IBM- 12.9% Market Share

3.) NetApp- 12.1% Market Share

Another article from Channel Insider describes EMC’s position in the NAS market:

“EMC dominates the NAS market with 50.5 percent revenue share, reports IDC, followed by NetApp with 20 percent. The iSCSI SAN market posted 41 percent revenue growth year on year, led by Dell (29 percent) and HP (18.5 percent). The total open networked disk storage market grew 3.6 percent year to $4.2 billion in revenues, headed by EMC (28 percent) and IBM (16 percent), while the Open SAN market grew 1 percent year on year, with EMC (20 percent) and IBM (19 percent) taking the revenue lead.”

That number one slot also belongs to EMC in both the Total Open Networked Storage Market and Open SAN market.

My $.02: In an industry with countless companies scratching and clawing for a piece of the proverbial pie, “innovators’ are looking for the next best thing to take down the “500 pound gorilla” (EMC). Over the years, there have been several features and functionality that have splashed onto the market. However, at the end of the day, companies of all sizes really care about three things:

  1. Does it work?
  2. Will it make my company better?
  3. Can I afford it?

So, why does EMC continue to stand at the top of the podium? THEY LISTEN TO THEIR CUSTOMERS.  Below is how EMC listens and responds to it’s customers:

  1. Up and Humming! Before EMC adds the bells and whistles to their technology, they make sure it works. Furthermore, they make sure it works better than any competition. For example, EMC is the only company in the market that can validate 5 9’s of availability. This means, 99.999% of the time, your EMC storage will be up and humming.
  2. Matches Made in Heaven!- The most important assets to a business (besides its people) are the applications it uses, and the data it creates and stores. Because of this, EMC partners with VMWare (Well duh! EMC kind of owns VMware), Microsoft, Oracle, SAP, Citrix, and others in order to make your company better. Better integration means better performance and less time. Better performance means more revenue for the business. Less time for I.T. means more time to generate revenue.
  3. Buy Less Storage!?– EMC lets you buy less storage than their competition. With a 25% Guarantee, purchasing EMC means you spend less on storage. With EMC, added intelligence means automated tasks, increased efficiencies, and better ROI/TCO than their competition. 

Are you listening? You can let EMC know what you think at any time by emailing them directly at Go ahead and give it a try. Trust me, they’re there!


The Shopper, the Sport, and The Twilight Zone…and VSPEX!? (Part III of III)

We purchase to make our lives easier and more enjoyable. We purchase so others can be happy. We purchase to stay ahead of our competition. Within the corporate world, it doesn’t change much. Initiatives surrounding business agility, efficiency, and simplicity have become top priority to the majority of companies worldwide. Within IT, companies of all sizes turn to security, storage consolidation, virtualization, backup, and disaster recovery to meet these business initiatives.

With the complexities of these technologies and strategies at an all-time high, we turn to manufacturers and resellers to provide them with the best fit solution for their needs.

But who actually owns responsibility to find the best fit? Quite simply, if we (consumers) want a strategy implemented, we must purchase strategically. As obvious as this seems, very few companies live by this. We bluff, hide, lie, and disregard all kinds of information that if used and explained correctly, would make our experience and decisions much easier, and the process much more streamlined.

The canyon between the buyer and seller is much wider than it needs to be. In order to close this gap, instead of simply asking for a product under $X, that would fit for Y, why not divulge what our current challenges and goals are, and then ask for the best referenced solution to support them?

In the realm of IT, value is key. Not only are companies searching for the best product, but they are looking for the most features and flexibility, along with support to help with implementation and troubleshooting. Price is important, but not as much as value when the bloodline of the business (its information) is at stake. The partners your business aligns with, and the technology you choose to fit your business needs, are most important.

Today (quite literally), you’re seeing the importance of value and relationships addressed with EMC’s announcement of VSPEX. Leaders in the industry including Cisco, Microsoft, VMWare, Intel, Dell and HP (crazy, right!?), Brocade, and Citrix have all come together with EMC to deliver guaranteed interoperability and integration throughout the data center. With this pre-packaged out-of-the-box solution, networking, storage, virtualization, and support initiatives are all solved with the best technologies in the industry.

So what does this mean for customers, partners, and the manufacturer? Today, businesses are yearning for value. They are constantly looking for strategies to provide less risk and less complexity, more agility and more flexibility. The VSPEX is just that. VSPEX provides any organization the opportunity to develop relationships with the worldwide leaders in IT to help springboard its business initiatives to efficient resolution.

“Rip and Replace”- The Consumer/Manufacturer Battle Royale

“Rip and Replace”- The Consumer/Manufacturer Battle Royale.