EMC’s leading share of global disk storage is now up to 34.2%. IBM, NTAP, and Hitachi (ranked second, third, and fourth, respectively) combine for 33.5% market share.


A recent article published yesterday by “The Register” highlights EMC’s ever-growing footprint in data centers globally. In our ever-changing climate, customers want choice. As a consumer, we want customization. We want purpose-built. We want the “fit-like-a-glove” feeling when we purchase. Instead of forming our strategy to fit a particular vendor, we now have the luxury and the desire to have vendors form to our needs.

At EMC, our modular approach to IT allows for a custom-fit strategy for your data center. From VNX to VMAX, Isilon to Data Domain, you’ve continued to vote for EMC with your wallets. And we thank you! Our attention is entirely yours.


The Shopper, the Sport, and The Twilight Zone (Part II of III)

Twilight Zone (defined):

1.  A conceptual area that is undefined or intermediate.

2.  A sphere of experience that appears sinister or dangerous because of its uncertainty or ambiguity.

As hysterical as those infamous nuclear war safety exercises were, and as entertaining as “The Shelter” episode of The Twilight Zone was (link to the Cliffnotes provided by Wiki below), the concept of the twilight zone was depicted beautifully! Hiding under our desks would TOTALLY save us…

Wiki brief of “The Shelter”

Nevertheless, the twilight zone can be applied to multiple scenarios we go through in our daily lives, both socially and professionally. How often should we exercise weekly? How much should we spend on a gift? How should we prepare for another recession? Where should I purchase (insert a given product or service)? What does your data mean to you?

These “…depends on who/why/what/when” questions can be spewed out for an eternity, but it does not make them any less crucial or necessary for each of us to acknowledge and understand.

Just as crucial to understand is the twilight zone behind the question, “Who owns the responsibility of the purchase/sale?” (Careful, the answer to this is not as easy as you may think.).

Is it up to them (manufacturer and/or reseller) to be honest and forthright, keep our best interest in mind with their recommendations, and sell only what they would sell to their parents (figuratively)? Or, is up to us (the consumer) to know our own goals, strategies, budget, and needs, and simply use the manufacturer and/or reseller as a quoting house? Does the responsibility lie with both?

*Let’s get ready to rumble!*

Your answer directly correlates to the three aforementioned categories (Value, Price, Location), and which weighs heaviest to you.

As ambiguous as this question is, the answer to it, in the realm of IT purchasing, is actually quite concrete.

To be continued…

The Shopper, the Sport, and The Twilight Zone (Part I of III)

When it comes to purchasing, I like to think I do my fair share of homework to ensure I make the right decision. To some, shopping is like a holiday, to others, shopping is more like torture. To me, shopping is a sport.

Whether it is clothing, gifts, cell phones, computers, data center hardware, appliances, haircuts, or automobiles, I always find myself leaning on three distinct criteria (and my definition of them) to help me with my purchasing decision:

Value– Which product or service do I receive the most value from?

Price– Which product or service can I get the best price with?

Location– Where do I feel is most convenient, trusted, and best supported?

In nearly every purchasing decision made, companies and consumers consistently weigh these options, choose where they can get the best of all three worlds, and sign on the dotted line.

Where our decisions differ is in the amount of stock we put in each criteria. For example, if all we care about is price, and value and location means little or nothing to us, then that will steer us three towns over where the price is cheaper at the shop that has no refund policy, and has an “F” on their front window. Or we simply go to Craigslist and cross our fingers.

The weight we attach to these characteristics will vary slightly depending on the product or service, but typically the levels of importance we place on each do not change.

Generally speaking, the larger the sticker price, or the greater impact of the decision made, the more we tend to lean on value and location to help guide us in the right direction. We go to the manufacturer, the reseller, the mechanic, or our colleagues for advice, insights, and recommendations, hoping they stay honest and keep our best interests in mind.

*Enter the Twilight Zone*

To be continued…