The Exponent and The Vatican. Who Cares?


According to a recent article published by IDC, “From 2005 to 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes (more than 5,200 gigabytes for every man, woman, and child in 2020). From now until 2020, the digital universe will about double every two years.”

Wow. Big numbers, huh? As astonishing as this data growth is, information is meaningless without a purpose. For example, the Vatican has recently added 2.8 petabytes of storage. So…who cares?

What is the purpose of this data growth? A recent press release highlights the Vatican’s vision to digitize its entire catalog of historic manuscripts. Their goal is to digitally preserve some of the world’s most historic and delicate texts that are currently vulnerable to deterioration and decay. Thus, ensuring that the accumulated knowledge of generations is freely available for future study.

So who cares? I definitely do!

What does the data you create actually do for you? It’s definitely doing wonders for me!

To be continued…


Axe 3-in-1: The Shower Experience Virtualized


Thank you Axe, for you have confirmed many things for us…

1.) A shower can now be completed in less than 5 minutes

2.) Virtualization does in fact work wonders

3.) Tech is always on my mind

For those of you in the tech industry, you’re probably more than informed on both the definition and value of “virtualization” within your company, and you may skip to “Paragraph #4”. For those who are not in the former, or are not well versed in the latter, I’ve got your back.

Wiki’s quick take on Virtualization: In computing, refers the act of creating a virtual (rather than actual) version of something, including but not limited to a virtual hardware platform, operating system (OS), storage device, or network resources.

Here’s the skinny for those who understand none of the above: Companies of all sizes in all industries are creating more and more data every year, and are continuously looking for more efficient ways to store and manage it. Companies deploy servers to essentially “serve” the different applications that a company uses. Think Excel, Word, Exchange, SQL, or any other app that you use regularly… Old school management and methodology for these applications is to put one application on one server (along with all of the data that is created on that one application). Unfortunately, that methodology is expensive, unreliable, inefficient. Virtualization was born (shout out to VMWare!). With it, companies are able to pack more resources into their technology environment, while at the same time consolidate and maximize their resources more efficiently, increase flexibility and availability, and gain much easier management of their precious data.

axePARAGRAPH #4 In layman’s terms, instead of bringing an entire stack of CD’s with you wherever you go, you now have an iPhone/iPod. Instead of having three separate bottles for shampoo, conditioner, and soap, Axe has brought us the 3-in-1 combo. It is indeed “Total Fresh”.

Virtualization has revolutionized the tech industry, but it’s ideology has a vastly larger reach.

…Do more with less…

Today in History: “I Have a Dream”



Thank you Martin Luther King Jr. The world is a better place because of you.

Below is THE speech in full:

Lotus F1 Takes Poll Position with EMC


“If you’re cleverer or smarter than anybody else, there is always an opportunity to deliver a better package than the others…The partnership between EMC and Lotus F1 provides us the IT Technology we need to become a world champion.” – Lotus F1 CEO and Team Principal

See the full Lotus F1/EMC story for yourself!!



EMC’s leading share of global disk storage is now up to 34.2%. IBM, NTAP, and Hitachi (ranked second, third, and fourth, respectively) combine for 33.5% market share.


A recent article published yesterday by “The Register” highlights EMC’s ever-growing footprint in data centers globally. In our ever-changing climate, customers want choice. As a consumer, we want customization. We want purpose-built. We want the “fit-like-a-glove” feeling when we purchase. Instead of forming our strategy to fit a particular vendor, we now have the luxury and the desire to have vendors form to our needs.

At EMC, our modular approach to IT allows for a custom-fit strategy for your data center. From VNX to VMAX, Isilon to Data Domain, you’ve continued to vote for EMC with your wallets. And we thank you! Our attention is entirely yours.

The Value of the Customer

shakeFor a company that is spread throughout so many different channels, verticals, initiatives, and continents, there are many core values that mold and embrace its consistency. One of the core values instilled by Mr. Tucci in 2004, and trickled down to every EMC employee since is the value of the customer experience. The voice of the customer.

Total. Customer. Experience. (TCE)

Now what does that mean exactly? At the end of the day, we are trained do the right thing for the customer. Through and through.

Fast-forward to 2013. EMC has new products designed specifically for customer use-cases of all sizes and budgets. Even you, SMB. Even you…

EMC has world class support all over the globe. EMC has been named storage company of the year, virtualization platform of the year, etc…

But what I am most proud of, and am most passionate for, is the happiness of the customer. So when I see that EMC has recently won the 2012 Customer Experience Excellence (CxE) Award, it makes me proud to work at EMC.

It shows the consistent value of our products, our support, our services, and our customers’ experience.

It shows that we listen.

It shows that we care.

EMC Atmos and Panzura- Tag Teaming the Cloud for HR

A recent article in SearchCloudStorage highlighted just another example of how EMC customers are able to utilize our breadth of best-in-class solutions and strategic partners in order to realize a strategy that would “fit like a glove”. Below is the full article that describes Healthcare Realty Trust’s (HR) task at hand, how they chose their solutions, and the benefits it brought to their multi-site organization.

Utilizing EMC Atmos and Panzura, HR is now able to make the user experience from the remote office the same as the experience in the corporate office, which was a mandate when the initiative was created. In doing so, users are able to access information quicker, HR is able to store less data, and increase overall availability for their 28 healthcare sites.

In the end, as quoted in the article, Robert Dillard, Associate Vice President for Technology Services at HR gave a very simple justification for the initiative:

“We were looking at user productivity,” he said. “The company looked at this as a soft cost. We don’t use technology as the driving force. It’s the business need that matters.”

The full article is below:

Real estate firm trusts cloud-based NAS in data center, remote offices.