Most of us love to socialize. Instead of staring at a monitor, in a book, or any one of the monotonous tasks we love to hate and complain about, we’d rather stretch the legs, give the brain a break, or just talk to someone without constantly looking over our shoulder. Unfortunately, our jobs and responsibilities do not share the rules and guidelines around exactly how much social networking we’re able to do during a given day or week.
What if our employers promoted cross-functional networking to help promote innovation and collaboration? What if we could socialize with other business units to put our own stamp on the organization? Remember that immaculate idea you had that you’d only dream of sharing with high-level executives? You’d be able take over your company in no time!
Now as obvious of a stretch as that is, the theory behind it is not. Promote collaboration and innovation within your company, and you’ll be amazed where some of the ideas come from. Open the books, peel back the data sets, give everyone a blank paper and pen, and let all entities of the company give their insight into ways to better the company. The Chef could have the next largest supply chain process. The Marketing Assistant could come up with the next greatest product to sell. The CFO could come up with the next best technology.
*Music to the innovator’s ears*
Remember that innovative EMC company? Recently, EMC and Greenplum released Greenplum Chorus. Now businesses are able to safely share insights, problems, and creativity across their entire organization based on its own data and trends. EMC and Greenplum have now enabled the power and desire of social networking to accelerate business innovation, transparency, and agility.
Social networking has become THE form of collaborative insight and opinions for the world. With this evolution, companies can use these networking capabilities to seek out uncharted revenue streams, untapped ideas, and unrealized potential that residing within their own walls.
So, what ideas are you simply holding onto? What creativity are you socializing within your company?
Over the last several years, social media has become more of a necessity than an option. For both the consumer and enterprise, engagement in social media has taken on an entirely new level of importance. For the consumer, we use social media for our entertainment, shopping decisions, job searches, recipes, dating lives, and the list can go on forever. In the enterprise space, companies are engaged in social media not only to advertise and evangelize their brands, but also to listen and respond to public opinion, both positive and negative.
We thrive off public opinion. Whether it’s Facebook, Linkedin, YouTube, Spiceworks, Twitter, Pinterest, or any of the other (insert a number that is too ridiculous to research) social mediums, we constantly check, update, and interact in these social platforms to share and validate our everyday lives and opinions, teetering on the edge of OBSESSION.
For these social media empires, their missions are relatively universal:
Facebook– “To give people the power to share and make the world more open and connected”
Linkedin– “Connecting the world’s professionals to make them more productive and successful”
Pinterest (I still do not have one. Hmm…)-“Connect everyone in the world through the ‘things’ they find interesting”
The common theme in this space is both simple and profitable, and the power of connection is a magical thing. As much as this movement has taken over, we’ve just scratched the surface.
What if we could use social networking within our own organizations to bring together business units that are normally never seen in the same room? Imagine being a marketing assistant for a large corporation and just strolling into the CEO’s office and giving your advice on a direction for the company. FAT CHANCE! Imagine an IT Admin actually listening to the Sales Team, or Marketing talking to Sales, or distribution talking to the finance team. Imagine the cafeteria conversations!
But why would these different business units actually want to converse or collaborate? Better yet, why would corporations want them to!?
To be continued…