EMC’s leading share of global disk storage is now up to 34.2%. IBM, NTAP, and Hitachi (ranked second, third, and fourth, respectively) combine for 33.5% market share.


A recent article published yesterday by “The Register” highlights EMC’s ever-growing footprint in data centers globally. In our ever-changing climate, customers want choice. As a consumer, we want customization. We want purpose-built. We want the “fit-like-a-glove” feeling when we purchase. Instead of forming our strategy to fit a particular vendor, we now have the luxury and the desire to have vendors form to our needs.

At EMC, our modular approach to IT allows for a custom-fit strategy for your data center. From VNX to VMAX, Isilon to Data Domain, you’ve continued to vote for EMC with your wallets. And we thank you! Our attention is entirely yours.


The Value of the Customer

shakeFor a company that is spread throughout so many different channels, verticals, initiatives, and continents, there are many core values that mold and embrace its consistency. One of the core values instilled by Mr. Tucci in 2004, and trickled down to every EMC employee since is the value of the customer experience. The voice of the customer.

Total. Customer. Experience. (TCE)

Now what does that mean exactly? At the end of the day, we are trained do the right thing for the customer. Through and through.

Fast-forward to 2013. EMC has new products designed specifically for customer use-cases of all sizes and budgets. Even you, SMB. Even you…

EMC has world class support all over the globe. EMC has been named storage company of the year, virtualization platform of the year, etc…

But what I am most proud of, and am most passionate for, is the happiness of the customer. So when I see that EMC has recently won the 2012 Customer Experience Excellence (CxE) Award, it makes me proud to work at EMC.

It shows the consistent value of our products, our support, our services, and our customers’ experience.

It shows that we listen.

It shows that we care.

EMC’s Backup Portfolio- All Star Cast. All-Star Performance

In a technology realm that has become so diluted, EMC continues to stretch the gap between themselves and their competition. From virtualization (VMWare) and security (RSA), to storage (VNX and Isilon) and Information Intelligence, EMC has developed quite the winning portfolio of solutions to combat challenges that businesses face on a daily basis.

Through speed, scale, and savings, EMC’s AVAMAR backup solution has provided overwhelming success for it’s customers.

When businesses go through their business processes, one of the most important to have solidified is their backup/disaster recovery plan. In many instances, there is none. In many other instances, that plan doesn’t work. In other plans, that plan does not work well enough. In this increasingly digital era, information is becoming exponentially more important than in the past. Because of this, protecting it is of utmost importance.

When Directors and C-Levels answer, “How much does your information mean to your business?” their answers are unanimously equal. However, the steps and strategies they realize they’re taking to ensure it’s existence is surprisingly…for a lack of a better phrase…ALL OVER THE PLACE.

This is where EMC’s Backup portfolio comes in, and why it’s been so successful for both EMC and it’s customers. From the “Mom and Pop shop” to Fortune 100 companies, the importance they place on their information is equal. However, It’s the budget to protect it that is different. Knowing this, EMC now has solutions to fit budgets and environments of all sizes.

Below is a recent press release that highlights a few customer success stories.

So, what’s your New Years Resolution (NYR)? How about one for your business? 😉

IDC names EMC #1 for Oracle (Page 13)

One more trophy for the shelf! But since the VNX/VNXe was built from the ground up with customers desires in mind, should we be all that surprised?

EMC- The Successful Art of Listening

If you’re not first, you’re last! In a recent study in eweek done by IDC, the leading external disk market belongs to EMCand it’s not even close.

1.) EMC- 30.4% Market Share

2.) IBM- 12.9% Market Share

3.) NetApp- 12.1% Market Share

Another article from Channel Insider describes EMC’s position in the NAS market:

“EMC dominates the NAS market with 50.5 percent revenue share, reports IDC, followed by NetApp with 20 percent. The iSCSI SAN market posted 41 percent revenue growth year on year, led by Dell (29 percent) and HP (18.5 percent). The total open networked disk storage market grew 3.6 percent year to $4.2 billion in revenues, headed by EMC (28 percent) and IBM (16 percent), while the Open SAN market grew 1 percent year on year, with EMC (20 percent) and IBM (19 percent) taking the revenue lead.”

That number one slot also belongs to EMC in both the Total Open Networked Storage Market and Open SAN market.

My $.02: In an industry with countless companies scratching and clawing for a piece of the proverbial pie, “innovators’ are looking for the next best thing to take down the “500 pound gorilla” (EMC). Over the years, there have been several features and functionality that have splashed onto the market. However, at the end of the day, companies of all sizes really care about three things:

  1. Does it work?
  2. Will it make my company better?
  3. Can I afford it?

So, why does EMC continue to stand at the top of the podium? THEY LISTEN TO THEIR CUSTOMERS.  Below is how EMC listens and responds to it’s customers:

  1. Up and Humming! Before EMC adds the bells and whistles to their technology, they make sure it works. Furthermore, they make sure it works better than any competition. For example, EMC is the only company in the market that can validate 5 9’s of availability. This means, 99.999% of the time, your EMC storage will be up and humming.
  2. Matches Made in Heaven!- The most important assets to a business (besides its people) are the applications it uses, and the data it creates and stores. Because of this, EMC partners with VMWare (Well duh! EMC kind of owns VMware), Microsoft, Oracle, SAP, Citrix, and others in order to make your company better. Better integration means better performance and less time. Better performance means more revenue for the business. Less time for I.T. means more time to generate revenue.
  3. Buy Less Storage!?– EMC lets you buy less storage than their competition. With a 25% Guarantee, purchasing EMC means you spend less on storage. With EMC, added intelligence means automated tasks, increased efficiencies, and better ROI/TCO than their competition. 

Are you listening? You can let EMC know what you think at any time by emailing them directly at Go ahead and give it a try. Trust me, they’re there!