Does Your Data Make You Sweat?

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What can brown data do for you? In my previous post, I talked about the impact that our data creation has on our lives. Data is currently used for saving lives, preserving history, space travel, motivation, nutrition, and countless other ways that positively benefit race. According to a 2012 study/infographic, Every minute we are sending 100,000 tweets and are spending over $272,000 on web shopping. With all of this data and activity we are adding to/from our daily lives, why not use some of it for your own everyday health and wellness?

2014 may very well be the year of the “smart watches” and activity trackers, and companies like Nike, Jawbone, Fitbit, and Samsung, are all-in, with Apple rumored to be joining the fun soon.

Activity trackers such as the Nike Fuelband, Jawbone Up, and Fitbit Force (my personal favorite) allow you to learn, track, compare, and even set goals for your personal fitness. You can track sleeping patterns, food intake, steps taken, distance,  and even compete against your friends and family for added motivation. By simply wearing a wristband, your personalized health and wellness “data” is being constantly tracked and converted to provide you insight into your personal well-being.

How close are you to 10,000 steps today? With these technologies, you’ll know at all times.

My data helps me sweat, helps me sleep, helps me eat healthier,  and motivates me to keep moving. What does your data do for you?

#3252StepsToGo

 

The Buyer in Me

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Puzzle (1)If “Innovation” had a twitter account, its following would be near infinite. Seriously. Companies and entrepreneurs all over the globe, in almost every industry, are constantly looking for new ways to bring products/services to a target audience.

“What can we bring to our customers that will positively disrupt their everyday lives?”

But who knows what we as the target audience actually wants or needs? One could argue that the greatest of innovators are those who bring disruptive technologies/products/services to the table that nobody knows they actually need. So how do companies build their target audience? How do they market their innovation? How do they know what we care about? Far too often I feel companies lose track of what we want, and try and force-feed us with things without digging enough into the minds of the buyer.

Well innovators, this blog is for you! Who is the buyer in me, you ask?

From laptop to cell phone, cars to gym shoes, storage arrays to activity trackers, your best bet to my wallet is to follow these simple instructions. 

Make it work…well. Make it easy. Make it last. Make it sexy.

#Macbook #iPhone #Audi #NikeFree #EMC #Fitbit

That’s the buyer in me…

Who’s the buyer in you?