The Buyer in Me

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Puzzle (1)If “Innovation” had a twitter account, its following would be near infinite. Seriously. Companies and entrepreneurs all over the globe, in almost every industry, are constantly looking for new ways to bring products/services to a target audience.

“What can we bring to our customers that will positively disrupt their everyday lives?”

But who knows what we as the target audience actually wants or needs? One could argue that the greatest of innovators are those who bring disruptive technologies/products/services to the table that nobody knows they actually need. So how do companies build their target audience? How do they market their innovation? How do they know what we care about? Far too often I feel companies lose track of what we want, and try and force-feed us with things without digging enough into the minds of the buyer.

Well innovators, this blog is for you! Who is the buyer in me, you ask?

From laptop to cell phone, cars to gym shoes, storage arrays to activity trackers, your best bet to my wallet is to follow these simple instructions. 

Make it work…well. Make it easy. Make it last. Make it sexy.

#Macbook #iPhone #Audi #NikeFree #EMC #Fitbit

That’s the buyer in me…

Who’s the buyer in you?