Fusion, FAST, and Freedom (Part I of II)

With the holiday season just around the corner, we’re all creating our holiday wish list of things we need and/or want. With incredible new technology, gadgets, and cars being created faster than ever before, we’re seeing a dramatic shift in production. It appears that manufacturers have conceded to the realization that it is extremely difficult to produce new hardware that drastically differs from what has already been created.

Sure, there could be a new design, or a new color, or new form factor, but from a hardware perspective, we are in a commodity based market. Today, companies are instead investing their precious R&D dollars into software in order to create differentiation from their competition. It is this differentiation that draws consumers to sway towards one product over another.

Mac vs PC, Ford Fusion vs Honda Accord, EMC vs Dell, iPhone vs SIII, etc…The comparisons go on forever, and what separates these companies is the added intelligence (software) they place on top of their commodity hardware that earns them a spot on our wish lists.

Whether it’s a consumer or a business, this generation is looking for something that makes it’s life easier. We want something that makes us more efficient. We want something that saves us time. We want to work smarter, not harder. We want something that just works.

“Just give us that precious R.O.I.!”

So who’s giving us what we want? Who’s making our life easier? Who is giving us back our time and freedom?

In case you missed it yesterday, Apple had quite the mini announcement of new products that has gotten the tech world in a tizzy. But under the covers of these new products are prime examples of how leaders in the industry are differentiating themselves from their competition with software advancements.

The fusion of hardware and software is where the money is made…and spent!

…But why?

To be continued…

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