EMC- The Successful Art of Listening

If you’re not first, you’re last! In a recent study in eweek done by IDC, the leading external disk market belongs to EMCand it’s not even close.

1.) EMC- 30.4% Market Share

2.) IBM- 12.9% Market Share

3.) NetApp- 12.1% Market Share

Another article from Channel Insider describes EMC’s position in the NAS market:

“EMC dominates the NAS market with 50.5 percent revenue share, reports IDC, followed by NetApp with 20 percent. The iSCSI SAN market posted 41 percent revenue growth year on year, led by Dell (29 percent) and HP (18.5 percent). The total open networked disk storage market grew 3.6 percent year to $4.2 billion in revenues, headed by EMC (28 percent) and IBM (16 percent), while the Open SAN market grew 1 percent year on year, with EMC (20 percent) and IBM (19 percent) taking the revenue lead.”

That number one slot also belongs to EMC in both the Total Open Networked Storage Market and Open SAN market.

My $.02: In an industry with countless companies scratching and clawing for a piece of the proverbial pie, “innovators’ are looking for the next best thing to take down the “500 pound gorilla” (EMC). Over the years, there have been several features and functionality that have splashed onto the market. However, at the end of the day, companies of all sizes really care about three things:

  1. Does it work?
  2. Will it make my company better?
  3. Can I afford it?

So, why does EMC continue to stand at the top of the podium? THEY LISTEN TO THEIR CUSTOMERS.  Below is how EMC listens and responds to it’s customers:

  1. Up and Humming! Before EMC adds the bells and whistles to their technology, they make sure it works. Furthermore, they make sure it works better than any competition. For example, EMC is the only company in the market that can validate 5 9’s of availability. This means, 99.999% of the time, your EMC storage will be up and humming.
  2. Matches Made in Heaven!- The most important assets to a business (besides its people) are the applications it uses, and the data it creates and stores. Because of this, EMC partners with VMWare (Well duh! EMC kind of owns VMware), Microsoft, Oracle, SAP, Citrix, and others in order to make your company better. Better integration means better performance and less time. Better performance means more revenue for the business. Less time for I.T. means more time to generate revenue.
  3. Buy Less Storage!?– EMC lets you buy less storage than their competition. With a 25% Guarantee, purchasing EMC means you spend less on storage. With EMC, added intelligence means automated tasks, increased efficiencies, and better ROI/TCO than their competition. 

Are you listening? You can let EMC know what you think at any time by emailing them directly at EMCSocialSalesTeam@EMC.com. Go ahead and give it a try. Trust me, they’re there!


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