What is your most important asset? If “disaster” struck, what do you grab first (besides your loved ones)? Are you going to grab a photo album? How about the Kindle or iPad? Credit card? Michael Jordan Rookie card!? Do you go for the sentimental or material goods?
To each their own, right?
In our personal lives, we each have our own short list of the things that matter to us most. In the corporate world, that short list is universally the same. In business realm, the most important asset is its people. Coming in a close second, if not a first place tie, is its information. Without people or information, how long could a business stay afloat? For their people, businesses offer insurance plans for healthcare, dental, and vision. They offer 401k plans, stock options, education assistance, and many other benefits that enable its people to live a safe, healthy, and enjoyable life for themselves and their loved ones. For its information, businesses deploy technologies like virtualization, shared storage, backup, and disaster recovery to protect and insure its availability.
So how long would the business or corporation you work for last if it lost its information? How many companies still rely on an “insurance policy” that constantly fails them?
- 60% of companies that lose their data will shut down within 6 months of the disaster.
- 34% of companies fail to test their tape backups, and of those that do, 77% have found tape back-up failures.
- 83% of businesses today still rely on tape storage, of those, 70% use tape as their primary offsite backup strategy.
Information is important…point taken! From logistical to financial, personal to intellectual property, file data to block data, information surrounds us all. Just like the shift from VHS and cassettes to CD’s and flash drives, IT environments within the business world are going through this same transformation (some much later than others). Imagine the external hard drive you should be using to back up your personal computer. Just take that process and give it more information, more complexity, and more financial business impact, and you have the business backup/disaster recovery process. The prior standard (tape) has inherent challenges and risks that too many have been forced to deal with (see thrilling statistics again), and far too many businesses do not realize.
Thousands of businesses around the world that you may work with and rely on daily, that hold your personal information, rely on these “insurance policies” that constantly fail. Other businesses have turned to EMC’s Backup and Recovery Division to help them solidify and protect their vital information. With over 60% marketshare in the Purpose Built Disk Backup space, EMC and it’s customers are able to not only reduce the complexity, size, time, and total cost of ownership of backups and restores, but are also able to alleviate the headaches, business risk, and lack of sleep that plagues businesses and C-levels daily.
Q: Why do you back up your information?
A: To RESTORE information when needed.
So how much is your information worth to you? Could you or your business survive without your information? What would/could you do without it?