The Shopper, the Sport, and The Twilight Zone…and VSPEX!? (Part III of III)

We purchase to make our lives easier and more enjoyable. We purchase so others can be happy. We purchase to stay ahead of our competition. Within the corporate world, it doesn’t change much. Initiatives surrounding business agility, efficiency, and simplicity have become top priority to the majority of companies worldwide. Within IT, companies of all sizes turn to security, storage consolidation, virtualization, backup, and disaster recovery to meet these business initiatives.

With the complexities of these technologies and strategies at an all-time high, we turn to manufacturers and resellers to provide them with the best fit solution for their needs.

But who actually owns responsibility to find the best fit? Quite simply, if we (consumers) want a strategy implemented, we must purchase strategically. As obvious as this seems, very few companies live by this. We bluff, hide, lie, and disregard all kinds of information that if used and explained correctly, would make our experience and decisions much easier, and the process much more streamlined.

The canyon between the buyer and seller is much wider than it needs to be. In order to close this gap, instead of simply asking for a product under $X, that would fit for Y, why not divulge what our current challenges and goals are, and then ask for the best referenced solution to support them?

In the realm of IT, value is key. Not only are companies searching for the best product, but they are looking for the most features and flexibility, along with support to help with implementation and troubleshooting. Price is important, but not as much as value when the bloodline of the business (its information) is at stake. The partners your business aligns with, and the technology you choose to fit your business needs, are most important.

Today (quite literally), you’re seeing the importance of value and relationships addressed with EMC’s announcement of VSPEX. Leaders in the industry including Cisco, Microsoft, VMWare, Intel, Dell and HP (crazy, right!?), Brocade, and Citrix have all come together with EMC to deliver guaranteed interoperability and integration throughout the data center. With this pre-packaged out-of-the-box solution, networking, storage, virtualization, and support initiatives are all solved with the best technologies in the industry.

So what does this mean for customers, partners, and the manufacturer? Today, businesses are yearning for value. They are constantly looking for strategies to provide less risk and less complexity, more agility and more flexibility. The VSPEX is just that. VSPEX provides any organization the opportunity to develop relationships with the worldwide leaders in IT to help springboard its business initiatives to efficient resolution.

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