The Like, Tweet, and the Abyss (Part I)

First and foremost, thank you coming to my site. One of the first lessons I learned about social media is the power it has to influence a movement. People talk about marketing, communications, and advertising as if they are the end all/be all to voice your brand. Those divisions are critical, but what good are they without an audience to influence? Are you satisfied with only TV spots, advertisements, billboards, radio, signage? What about the BILLIONS of people who do not watch that channel, listen to that station, or live in the same STATE of that billboard? This is where the power of social media comes in…

*insert mind blowing stats*: (Thanks FB and Wiki)

  • There are over 200,000,000 active Twitter accounts.
  • From February, 2010 to February 2012, Active Facebook accounts have grown from 400,000,000 to 845,000,000.

This movement is not new by any means, neither is the desire to gain from it. However, where the proverbial abyss lies is between those 1 BILLION people and “success.” Text message changed the way telephones are used. Apple iPod and iTunes completely displaced the previous generations of media technology. Virtualization in the data center changed the entire culture of IT road maps. Now, this social media space has transformed and reconfigured how almost every human and company go about their day.

For now, think about how social media affects your daily life. How would you like to utilize social media to make you, your family, friends, company? What do you want your “brand” to be remembered by?

More importantly, what is your actual brand? What do you want it to be?

Please leave your thoughts/responses in the comment section below.

Until next time,

-DdoubleU

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